The Seller 365 Power User Guide

Jun 5 / Sabrina Horton
Loading the Elevenlabs Text to Speech AudioNative Player...
Most sellers who sign up for Seller 365 use the basics well. They run searches in Tactical Arbitrage, create shipments in InventoryLab, and let SmartRepricer handle their pricing. That's a solid start.

But experienced sellers do more than use the tools. They configure them in ways most people skip, combine features across apps, and build routines that make the entire subscription work harder than it appears to be on the surface.

This guide covers what that looks like in practice, app by app.

Source smarter with Tactical Arbitrage

The difference between a beginner and a power user often comes down to workflow. These Tactical Arbitrage features can help you source more efficiently and get more value from every search.

Run reverse searches before product searches

Most sellers start a sourcing session by searching stores. Power users start with Reverse Search. They enter products already selling well on Amazon and let Tactical Arbitrage find the cheapest available source.

This flips the process: instead of hoping a store search turns up something profitable, you start from a confirmed winner and work backward.

It takes less time and produces higher-confidence leads.

Here are a few additional Tactical Arbitrage features that experienced sellers use regularly:

Set your filters once

Tactical Arbitrage lets you save custom filter sets for things like ROI thresholds, sales rank, and  limits. Save them as named profiles so you never have to rebuild them manually.

Many experienced sellers maintain separate profiles for daily sourcing, deeper research, and testing new categories.

Use IP Alert filtering

The IP Alert filter inside Tactical Arbitrage cross-references products against known intellectual property claims.


Leaving this filter off means your results may include products that carry legal risk. Turn it on and let it quietly protect you from purchases that could result in account warnings or listing removal.

Schedule searches overnight

Queued searches run without you. Power users set up their searches before they go to bed and review results in the morning rather than running searches manually and waiting in front of a screen.

The standard plan supports 30 queued searches. Use them.

Move inventory faster with InventoryLab

Power users don't just use InventoryLab for listing. They use it to build cleaner inventory records, more accurate profit tracking, and more efficient workflows.

Enter your cost of goods at the time of listing, not after:

InventoryLab tracks profit at the ASIN level, but only as accurately as your cost data. Sellers who skip cost entry during listing end up with profit reports that don't reflect reality. Enter your COGS when you create the listing, not when you remember to go back and fix it. This is the single biggest difference between sellers who find InventoryLab's profit tracking useful and those who don't.

Use Unlisted Inventory for products not yet sent to Amazon:

If you're holding inventory before listing it, Unlisted Inventory lets you track it in InventoryLab before it ever hits Amazon. This keeps your full cost basis accurate and prevents gaps in your accounting records. It's also useful for prep centers managing inventory across multiple clients.

Connect InventoryLab to SmartRepricer for automatic cost syncing:

InventoryLab integrates directly with SmartRepricer. When connected, SmartRepricer pulls your cost data automatically and uses it to calculate minimum price floors based on actual margins rather than estimates. This removes the risk of accidentally repricing below cost, especially when you have products at different cost bases.

Win the Buy Box with SmartRepricer

Most sellers set a repricing rule and leave it alone. Experienced sellers build strategies that balance Buy Box competitiveness with margin protection.

Build separate strategies for FBA and FBM inventory

FBA and FBM products compete differently. Experienced sellers set up distinct repricing strategies for each fulfillment method instead of applying a single rule across their whole catalog. SmartRepricer lets you set fulfillment-specific conditions so your FBM pricing accounts for the shipping cost and handling time that FBA listings don't carry.

Use time-based strategies during weekends and promotions

SmartRepricer supports time-based automation, meaning you can run a different strategy on weekends, during promotional periods, or during peak seasons without manually switching anything. A common approach is a slightly more aggressive Buy Box strategy over the weekend when purchase volume is higher, then a margin-protective strategy during slower weekdays.

Set both a minimum and a maximum price, always

Experienced sellers treat the minimum price as a margin protection floor and the maximum price as a ceiling during low-competition periods. A maximum price rule means you benefit automatically when competitors run out of stock, and you're the last seller standing, without your price climbing to something that looks unreasonable or triggers a suppressed listing.

Protect your listings with FeedbackWhiz Alerts

FeedbackWhiz Alerts helps you spot important changes before they become bigger problems. These monitoring strategies can help you protect sales, respond faster, and keep a closer eye on your most important listings.
  • Create product-specific alert rules, not account-wide ones: FeedbackWhiz Alerts lets you set rules at the product level. Your high-volume or high-margin ASINs deserve tighter monitoring than slower-moving products. Experienced sellers assign stricter alert thresholds to their top 20% of products so those get flagged immediately, while lower-priority inventory is monitored at a broader level.
  • Monitor Buy Box status in real time: FeedbackWhiz Alerts tracks Buy Box changes and notifies you when a competitor takes it. Pair this with SmartRepricer's automatic response, and you have a closed loop: Alerts tells you something changed, SmartRepricer adjusts pricing before you even have time to log in.
  • Set up unauthorized seller alerts on your best ASINs: If you're selling private label or consistently winning a Buy Box on a strong ASIN, an unauthorized seller can appear without warning and undercut your position. FeedbackWhiz Alerts flags this immediately so you can respond rather than discovering it three days later when sales have already dropped.

Automate your review requests with FeedbackWhiz Emails

FeedbackWhiz Emails can help you generate more reviews with less manual work, but the best results come from thoughtful automation rather than sending the same request to every order.
  • Build an exclusion list before you start sending: The single most important configuration step in FeedbackWhiz Emails is setting up exclusion rules before you send any requests. Exclude products with high return rates, fulfilled-by-merchant orders where something went wrong, and any order flagged for a customer service issue. Sending a review request to an unhappy customer is worse than sending none at all.
  • Use Amazon's "Request a Review" button automation: FeedbackWhiz Emails can automate Amazon's native "Request a Review" function, which uses Amazon's own messaging template and falls within all platform policies. This is the safest and most compliant way to generate consistent review volume at scale. Experienced sellers run this on every eligible order rather than manually clicking the button, which most sellers forget to do consistently.
  • Stagger your send timing: FeedbackWhiz Emails lets you control when review requests go out after delivery. Sending immediately after delivery often catches buyers before they've had time to properly use the product. A window of five to seven days after confirmed delivery produces better response quality for most product categories.

See your true profit with FeedbackWhiz Profits and InventoryLab Accounting

Revenue tells you how much you sold. Profit tracking tells you how much you actually kept. These tools help you understand profitability at both the product and business level.

Track profit at the
 ASIN level

FeedbackWhiz Profits shows you which individual products are driving profit and which are quietly losing money. Sellers who only look at total account profit often have underperforming ASINs hiding in the mix. Review your ASIN-level data at least monthly and phase out products where the margin after all fees doesn't justify the inventory investment.

Reconcile regularly, not just at tax time

InventoryLab Accounting is built for ongoing use, not just year-end preparation. Sellers who reconcile regularly spot discrepancies in FBA fees, lost inventory, and reimbursement gaps much faster than those who review everything at once. A monthly review takes less than an hour and keeps your financial picture accurate year-round.

Use InventoryLab & FW Profits together

These two apps approach profit tracking from different angles. FeedbackWhiz Profits is strong on multichannel reporting and ASIN-level analysis across Amazon and Walmart. InventoryLab Accounting handles your cost-of-goods tracking and tax preparation. Using both means you have a complete view: operational profit performance and accounting-ready records, without needing a separate tool for either.

Bottom Line

Seller 365 is ten tools. Getting full value means going beyond the default settings in each one. The sellers who see the biggest results aren't necessarily sourcing more or selling more. They've taken time to configure their tools in ways that work for their specific business, connect data across apps, and automate the tasks that otherwise take up hours every week.

These aren't advanced techniques. They're the basics that experienced sellers treat as standard practice. Now you know them too.
Want help becoming a power user?

Book a 1:1 session to go from a beginner to an experienced power user